How to Market Your Startup Business
Many small businesses have been elevated by using the right kind of advertising techniques. Advertising can, however, be a bit expensive, in when the economy is tight; most companies are forced to reduce their marketing budgets due to cash flow problems.
When there is an economic downturn, you will find that many clients do not have a lot of money to spend. For your business, it means that when the tide turns, and the clients get ready to buy, you will want to have your brand at the top of the customer’s shopping list.
Social media is one of the tried and tested ways used to market products to consumers. You can also use the following ways;
Craft a Good Elevator Pitch
Wherever you are, you need to be marketing at all times. You will need a compelling elevator pitch so as to achieve this fete. You must be in a position to engage your potential consumers within the shortest time possible. Remember that the average attention span of a fully developed human being is between six and eight seconds.
Leverage Your Community
When planning your marketing campaigns, you do not have to think outside the box, or think big. You should always begin by thinking locally. Establish what is going on in your community, and if possible, sponsor an activity or two.
Take time to learn everything about your customers and determine how and where they would like to spend their free time. Use this research to identify opportunities you can use to reach out to the consumer with your marketing message.
Reach out to local synergistic and non-competing businesses and come up with a plan to cross-promote your products and services. Promotions can be carried out using fliers, social media platforms and even through bundled promotions. Collaborating makes it possible for you to expand the consumer base because you will all be reaching out to new people you have not worked with in the past.
There is no better way for you to build a business than to network. Go out into the field, meet new people, shake hands and get to know as many individuals as possible. When networking, you must be willing to commit some of your time, and also understand that networking does not provide immediate gratification.
However, do now allow yourself to get discouraged from going out and networking. Always remember that a robust and vibrant network is the biggest and most valuable asset that any business owner can wish to have, as it will guarantee success later on in the future.