Google Analytics is an industry standard freemium web and mobile analytics package.
Google Analytics is the closest any marketing app has ever come to being a household name, but does that automatically make it the best option?
Compared to its competition, Google Analytics is perhaps the simplest all-in-one analytics tool you could use. Without any configuration, it just works. All you need to do is copy and paste a single line of Javascript to your website (or, if you’re using a platform like WordPress, install a plugin).
https://google.com/
Google Analytics Pricing
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Free for up to 10 million hits per month
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Enterprise pricing available beyond that
Google Analytics Features
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Collect and visualize visitor and traffic data from your website or app
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Analyze your audience’s behaviour to understand their flow as they move from one spot to another on your site
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Create custom funnels, variables, and metrics to analyze the customer path to purchase
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Integrate with Google AdWords to understand your demographics and re-market your products or services
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Segment your audience and use that information to create ads targeted to specific demographics
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iOS and Android apps available